Hi, I'm Johnny

Entrepreneur • Investor • Speaker

Dutch-born with Chinese roots and a global vision.My journey connects East and West: building and scaling e-commerce brands, sourcing from China, and creating opportunities across borders.With real-world experience in both markets, I invest, speak, and share insights to inspire others.Scroll down to see the different roles I take on.

Scaling brands across borders

Brand Builder & Investor

From concept to scaling, I create e-commerce brands with long-term vision and invest in ambitious founders with the same drive.

Sharing lessons from practice

Speaker - nl/en

I speak about entrepreneurship, sourcing and doing business in China, and selling successfully online.With real-world cases and proven strategies, I inspire and equip entrepreneurs to take action and grow.I'm actively looking for new speaking opportunities to share my expertise.

How I Travel Smart

Frequent Flyer

Travel is a core part of both my lifestyle and business. By using American Express points strategically, I unlock upgrades, benefits, and experiences that make every trip more rewarding.I share these insights so others can achieve the same.

Turning experience into stories

Content Creator

With over a million impressions each month, I create authentic content about entrepreneurship, doing business and traveling in China.My stories inspire, connect, and show the reality behind building brands.I’m open to collaborations that align with this journey.